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GOOGLE Analytics TRAINING COURSES

Simple set courses and bespoke courses tailored to your needs.
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COMING SOON to SCOTLAND GOOGLE ANALYTICS TRAINING

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COMING SOON to MANCHESTER GOOGLE ANALYTICS TRAINING

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WHO ARE WE?

Here at Digital Annexe we are pleased to be offering Google Analytics courses for analysts of all backgrounds and experience. We are digital analytics specialists with a global presence - and our team of fully Google Analytics Certified professionals are raring to start training you in Google Analytics.

HOW we do it

Everything we do is based on analytics and actionable insight, using our understanding of consumer behaviour to deliver real results for our clients, who have included Mercedes-Benz, Massey Ferguson, Laura Ashley, and more - and we want share our expertise with you.

key outcomes

1

Using the Google Analytics interface, dashboard, and advanced segments efficiently for effective data analysis.

2

Learning how to track campaigns, search (paid and non-paid), email, social, display, affiliates, and more.

3

Understanding visitor behaviour, channel and platform performance so that you can utilise the tool to get data driven actionable insight.

4

Identifying quality traffic and drivers of revenue and conversions to action.

5

From tracking the mobile apps to the utilisation of Google Tag Manager, the training will cover everything you need to know to measure your business KPIs.

WHICH COURSE IS RIGHT FOR YOU?

Basic

Includes all the essential learning required to get started.

HALF DAY

£249+VAT BOOK NOW
  • Understanding the Google Analytics interface
  • Goals, E-commerce, Reports and Dashboards
  • Understanding visitor’s behaviour and website interactions
  • Campaign Tracking & Analysis
Who is this course aimed at?

Attendees on this course will typically have limited to no Google analytics experience and need to learn & advance basic Google Analytics skills as above. In particular, if you want to exploit the tool’s capabilities for general reporting purposes, this one is for you.

View the full course details

INTERMEDIATE

Includes all of the basic course above plus the following.

FULL DAY

£359+VAT BOOK NOW
  • Measuring Organic (SEO) campaigns – Detailed Concepts
  • Measuring Paid (CPC, Display) campaigns – Detailed Concepts
  • Social Media Measurement using Google Analytics
  • Multi-Channel funnels & Attribution Modelling
Who is this course aimed at?

Attendees on this course will typically have basic web analytics experience and understanding of the interface to advance their Google Analytics skills. This will equip you to exploit the tool’s capabilities for your day-to-day digital marketing reporting and optimisation.

View the full course details

ADVANCED

Includes all the basic and intermediate course plus the following.

1.5 DAYS

£479+VAT BOOK NOW
  • Custom Segments, filters, AB Testing,
  • GA Cookies (Detailed Concepts)
  • Understanding the GATC installation and Tagging
Who is this course aimed at?

Attendees on this course will have good knowledge of the Google Analytics interface and already know how to break data down. This course is aimed at those who are willing to learn how to break down this data even further, ready for segmented analysis. In addition to this, attendees should also have basic or some knowledge in handling coding/tagging. If you are the one who will be looking at your company’s tagging and tracking this one is for you.

View the full course details

ADVANCED TECHNICAL

Includes all the basic, intermediate and advanced course plus the following.

2 FULL DAYS

£779+VAT BOOK NOW
  • Technical Stuff - Tracking Code & Implementation health
  • Advanced filters/segments, events and custom variable tracking
  • Customised Coding and Google Tag Manager
  • Tracking Mobile apps, APIs and Universal Analytics (in detail)
Who is this course aimed at?

Attendees on this course will typically have experience in coding and are in the technical expertise field. This course is aimed at those who want to understand how data is captured “behind the scenes” in Google Analytics for data accuracy involving really technical stuff. If you will be implementing the tagging/tracking along with technical developers for your digital assets, this is the one for you.

View the full course details

Scheduled COURSES

15 Jan
Basic Google Analytics Training
15 Jan
Intermediate Google Analytics Training
15 - 16 Jan
Advanced Google Analytics Training
15 - 16 Jan
Advanced Technical Google Analytics Training
19 Feb
Basic Google Analytics Training
19 Feb
Intermediate Google Analytics Training
19 - 20 Feb
Advanced Google Analytics Training
19 - 20 Feb
Advanced Technical Google Analytics Training
12 Mar
Basic Google Analytics Training
12 Mar
Intermediate Google Analytics Training
12 - 13 Mar
Advanced Google Analytics Training
12 - 13 Mar
Advanced Technical Google Analytics Training
27 Nov
Basic Google Analytics Training

Register your interest

Basic Google Analytics Training 27 Nov | Manchester - venue tbc

We hope to have the above course confirmed very soon. For now, just pop your details into the form to register your interest, and we’ll let you know as soon as we have the full class booked.
* Invalid format
* Required
* Required

registration successful

Thank you for registering your interest. One of our team will be in touch shortly to discuss your requirements.

27 Nov
Intermediate Google Analytics Training

Register your interest

Intermediate Google Analytics Training 27 Nov | Manchester - venue tbc

We hope to have the above course confirmed very soon. For now, just pop your details into the form to register your interest, and we’ll let you know as soon as we have the full class booked.
* Invalid format
* Required
* Required

registration successful

Thank you for registering your interest. One of our team will be in touch shortly to discuss your requirements.

27 - 28 Nov
Advanced Google Analytics Training

Register your interest

Advanced Google Analytics Training 27 - 28 Nov | Manchester - venue tbc

We hope to have the above course confirmed very soon. For now, just pop your details into the form to register your interest, and we’ll let you know as soon as we have the full class booked.
* Invalid format
* Required
* Required

registration successful

Thank you for registering your interest. One of our team will be in touch shortly to discuss your requirements.

27 - 28 Nov
Advanced Technical Google Analytics Training

Register your interest

Advanced Technical Google Analytics Training 27 - 28 Nov | Manchester - venue tbc

We hope to have the above course confirmed very soon. For now, just pop your details into the form to register your interest, and we’ll let you know as soon as we have the full class booked.
* Invalid format
* Required
* Required

registration successful

Thank you for registering your interest. One of our team will be in touch shortly to discuss your requirements.

30 Oct
Basic Google Analytics Training

Register your interest

Basic Google Analytics Training 30 Oct | Scotland - venue tbc

We hope to have the above course confirmed very soon. For now, just pop your details into the form to register your interest, and we’ll let you know as soon as we have the full class booked.
* Invalid format
* Required
* Required

registration successful

Thank you for registering your interest. One of our team will be in touch shortly to discuss your requirements.

30 Oct
Intermediate Google Analytics Training

Register your interest

Intermediate Google Analytics Training 30 Oct | Scotland - venue tbc

We hope to have the above course confirmed very soon. For now, just pop your details into the form to register your interest, and we’ll let you know as soon as we have the full class booked.
* Invalid format
* Required
* Required

registration successful

Thank you for registering your interest. One of our team will be in touch shortly to discuss your requirements.

30 - 31 Oct
Advanced Google Analytics Training

Register your interest

Advanced Google Analytics Training 30 - 31 Oct | Scotland - venue tbc

We hope to have the above course confirmed very soon. For now, just pop your details into the form to register your interest, and we’ll let you know as soon as we have the full class booked.
* Invalid format
* Required
* Required

registration successful

Thank you for registering your interest. One of our team will be in touch shortly to discuss your requirements.

30 - 31 Oct
Advanced Technical Google Analytics Training

Register your interest

Advanced Technical Google Analytics Training 30 - 31 Oct | Scotland - venue tbc

We hope to have the above course confirmed very soon. For now, just pop your details into the form to register your interest, and we’ll let you know as soon as we have the full class booked.
* Invalid format
* Required
* Required

registration successful

Thank you for registering your interest. One of our team will be in touch shortly to discuss your requirements.

need a tailored
course to suit you?

We know that everyone, and every business, is different – so out-of-the-box solutions aren’t always enough. We take our time to get to know you and your requirements to allow us to tailor our Google Analytics courses directly to your needs with our bespoke packages. Get in touch with us to discuss how we can help you and your team expand your Google Analytics skills.
Our courses, based in our fully-equipped training facilities in Liverpool Street, London, are taught by top industry experts, with years of experience in the Analytics field. and All attendees receive customised training packs, including user guides, to take away with you, so you can apply the skills you learn outside of the classroom too. 

YOUR TRAINER

With over 11 years’ experience in Digital Marketing, and a Statistics Doctorate, Dr Karandeep Singh is a specialist in digital analytics and insights. Karandeep is an active member of the Digital Analytics community, and as a results-orientated digital professional, he has vast experience in presenting innovative digital analytics strategies & workshops at conferences, meetings, and summits, across the globe. Currently Karandeep is the Head of Analytics & Insights at Digital Annexe.

For more details visit Karandeep’s LinkedIn profile.

86% %of our candidates would recommend our training to others
Excellent. 100% worth it.
100% %of our candidates met their objectives from attending the training
Very good training, learnt a lot. Very knowledgeable trainer.
97% % of our candidates believed the course was taught at a good pace
Best course ever.
97% % of our candidates liked the teaching style of the tutor
Content was very well put together. Tutor showed a high level of knowledge of GA and was able to teach it at a good pace.
100% %of our candidates loved the marketing content of our training
Well Structured. Course tutor did a great job to cater for all our individual questions.

register for a course via eventbrite, Download Brochure or contact us for full course info on 0203 371 5554 or stats@digitalannexe.co.uk

Day 1: Session – 1

Part 1: Understanding the Google Analytics interface

  • Objectives & Action plan
  • GA Accounts, Web properties and Profiles
    • Creating Google Analytics web properties & profiles
  • Understanding and defining
    • Dimensions and Metrics
    • Page views (and Unique page views)
    • Visitors (and Visits)
    • Bounce (and Bounce rates)
    • Exit (Exit rates)
  • Reporting – real-time and standard
  • Annotations and shortcuts
  • Understanding intelligence events
  • Introduction to Universal Analytics and new measurement protocol

Part 2: Goals, E-commerce, Reports and Dashboards

  • Understanding and defining goals
  • Google Analytics and your websites goals
  • Configuring a simple Google Analytics goal
  • Exploring and understanding
    • Goals report suite
    • Goal flow report
    • E-commerce report suite
  • Understanding how e-commerce transactions are processed
  • Understanding and defining key performance indicators (KPIs)
  • KPIs and Google Analytics
  • Producing and sharing actionable reports and dashboards (including custom reports)
    • Locations Report, Traffic sources report, Landing Pages report (with segmentation) Exploring and understanding
    • Audience
    • Mobile
  • Understanding and apply default advanced segments

Part 3: Understanding visitor’s behaviour and website interactions

  • Exploring and understanding
    • All pages
    • Navigation summary
    • Page title and SEO Significance
    • Content drilldown
    • Visitors flow
    • Goal flow
    • In-page analytics
  • Improving in-page analytics
  • Understanding and using
    • Exit pages
    • Landing pages
    • Entrance paths

Part 4: Campaign Tracking & Analysis

  • Campaign Analysis
    • Source, Medium, Campaign, Content and Term
    • Campaign tracking and the URL builder
    • GA UTM Tagging
  • Measuring
    • SEO Campaigns
    • PPC Campaigns
    • E-mail campaigns
    • Banners and display campaigns
    • In-bound social media campaigns
    • Off-line campaigns

*For this training, it is important that attendees that you a working (active) Google analytics account with admin access. If you do not have, we can provide you with user access to a test account for the duration of the course. However, this may not be as practical as working with your own data.

Page /

Day 1: Session – 1

Part 1: Understanding the Google Analytics interface

  • Objectives & Action plan
  • GA Accounts, Web properties and Profiles
    • Creating Google Analytics web properties & profiles
  • Understanding and defining
    • Dimensions and Metrics
    • Page views (and Unique page views)
    • Visitors (and Visits)
    • Bounce (and Bounce rates)
    • Exit (Exit rates)
  • Reporting – real-time and standard
  • Annotations and shortcuts
  • Understanding intelligence events
  • Introduction to Universal Analytics and new measurement protocol

Part 2: Goals, E-commerce, Reports and Dashboards

  • Understanding and defining goals
  • Google Analytics and your websites goals
  • Configuring a simple Google Analytics goal
  • Exploring and understanding
    • Goals report suite
    • Goal flow report
    • E-commerce report suite
  • Understanding how e-commerce transactions are processed
  • Understanding and defining key performance indicators (KPIs)
  • KPIs and Google Analytics
  • Producing and sharing actionable reports and dashboards (including custom reports)
    • Locations Report, Traffic sources report, Landing Pages report (with segmentation) Exploring and understanding
    • Audience
    • Mobile
  • Understanding and apply default advanced segments

Part 3: Understanding visitor’s behaviour and website interactions

  • Exploring and understanding
    • All pages
    • Navigation summary
    • Page title and SEO Significance
    • Content drilldown
    • Visitors flow
    • Goal flow
    • In-page analytics
  • Improving in-page analytics
  • Understanding and using
    • Exit pages
    • Landing pages
    • Entrance paths

Part 4: Campaign Tracking & Analysis

  • Campaign Analysis
    • Source, Medium, Campaign, Content and Term
    • Campaign tracking and the URL builder
    • GA UTM Tagging
  • Measuring
    • SEO Campaigns
    • PPC Campaigns
    • E-mail campaigns
    • Banners and display campaigns
    • In-bound social media campaigns
    • Off-line campaigns

Day 1: Session - 2

Part 5: Measuring Organic (SEO) campaigns – Detailed Concepts

  • Your SEO plan & priorities
    • Exploring and understanding
    • Organic search keywords
    • (not provided) keywords
    • Organic sources
    • Title tags
    • Hostnames
    • Search engine optimisation
    • Referrals
    • Webmaster tools account
  • Connecting your webmaster tools account to Google Analytics account *
  • Creating and sharing an
    • SEO advanced segment
    • SEO dashboard
    • SEO custom report
  • Advanced Google Analytics coding options for SEO
  • Advanced filters for SEO

Part 6: Measuring Paid (CPC, Display) campaigns – Detailed Concepts

  • Connecting multiple Google AdWords & Google Analytics account
  • The gclid parameter and your Google Analytics marketing cookie
  • Exploring and understanding
    • Campaigns
    • Keywords
    • Destination URLs
    • Matched Search Queries
    • Day Parts
    • Placements
    • Keyword Position
  • Minimising discrepancies between AdWords and analytics data
  • Google AdWords conversion tracking system
  • Google Analytics goals and e-commerce transactions and Google AdWords
  • Deploying (& using) the doubleclick tracking for Google Analytics
  • Google AdWords remarketing and Google Analytics
  • Creating and sharing
    • CPC advanced segment
    • CPC dashboard
    • CPC custom report
  • Advanced Google Analytics coding options for CPC
  • Advanced filters for CPC

Part 7: Social Media Measurement using GA

  • Social media measurement with Google Analytics
  • Social media measurement
    • Facebook
    • LinkedIn
    • Twitter
    • Google+
    • Other important social networks
  • Social interaction tracking
  • Exploring and understanding
    • social sources
    • Shared URLs
    • Social plugins
    • Social visitors flow
  • Configuring your social settings

Part 8: Multi-Channel funnels & Attribution Modelling

  • Understanding the attribution modelling tool
  • Google AdWords attribution model
  • Google Analytics attribution model
  • Google DoubleClick attribution model
  • How direct changes with multi-channel funnels
  • Understanding conversions and assisted conversions
  • Exploring and understanding
    • Top conversion paths
    • Assisted conversions
    • Time lag
    • Path length
    • Basic channel groupings
  • Create and share custom channel groupings
  • Create - Brand and non-brand keyword channel groupings
  • Types of attribution challenges
  • Understanding default interaction segments
  • Create and share custom interaction segments

*For this training, it is important that attendees that you a working (active) Google analytics account with admin access. If you do not have, we can provide you with user access to a test account for the duration of the course. However, this may not be as practical as working with your own data.

Page /

Day 1: Session – 1

Part 1: Understanding the Google Analytics interface

  • Objectives & Action plan
  • GA Accounts, Web properties and Profiles
    • Creating Google Analytics web properties & profiles
  • Understanding and defining
    • Dimensions and Metrics
    • Page views (and Unique page views)
    • Visitors (and Visits)
    • Bounce (and Bounce rates)
    • Exit (Exit rates)
  • Reporting – real-time and standard
  • Annotations and shortcuts
  • Understanding intelligence events
  • Introduction to Universal Analytics and new measurement protocol

Part 2: Goals, E-commerce, Reports and Dashboards

  • Understanding and defining goals
  • Google Analytics and your websites goals
  • Configuring a simple Google Analytics goal
  • Exploring and understanding
    • Goals report suite
    • Goal flow report
    • E-commerce report suite
  • Understanding how e-commerce transactions are processed
  • Understanding and defining key performance indicators (KPIs)
  • KPIs and Google Analytics
  • Producing and sharing actionable reports and dashboards (including custom reports)
    • Locations Report, Traffic sources report, Landing Pages report (with segmentation) Exploring and understanding
    • Audience
    • Mobile
  • Understanding and apply default advanced segments

Part 3: Understanding visitor’s behaviour and website interactions

  • Exploring and understanding
    • All pages
    • Navigation summary
    • Page title and SEO Significance
    • Content drilldown
    • Visitors flow
    • Goal flow
    • In-page analytics
  • Improving in-page analytics
  • Understanding and using
    • Exit pages
    • Landing pages
    • Entrance paths

Part 4: Campaign Tracking & Analysis

  • Campaign Analysis
    • Source, Medium, Campaign, Content and Term
    • Campaign tracking and the URL builder
    • GA UTM Tagging
  • Measuring
    • SEO Campaigns
    • PPC Campaigns
    • E-mail campaigns
    • Banners and display campaigns
    • In-bound social media campaigns
    • Off-line campaigns

Day 1: Session - 2

Part 5: Measuring Organic (SEO) campaigns – Detailed Concepts

  • Your SEO plan & priorities
    • Exploring and understanding
    • Organic search keywords
    • (not provided) keywords
    • Organic sources
    • Title tags
    • Hostnames
    • Search engine optimisation
    • Referrals
    • Webmaster tools account
  • Connecting your webmaster tools account to Google Analytics account *
  • Creating and sharing an
    • SEO advanced segment
    • SEO dashboard
    • SEO custom report
  • Advanced Google Analytics coding options for SEO
  • Advanced filters for SEO

Part 6: Measuring Paid (CPC, Display) campaigns – Detailed Concepts

  • Connecting multiple Google AdWords & Google Analytics account
  • The gclid parameter and your Google Analytics marketing cookie
  • Exploring and understanding
    • Campaigns
    • Keywords
    • Destination URLs
    • Matched Search Queries
    • Day Parts
    • Placements
    • Keyword Position
  • Minimising discrepancies between AdWords and analytics data
  • Google AdWords conversion tracking system
  • Google Analytics goals and e-commerce transactions and Google AdWords
  • Deploying (& using) the doubleclick tracking for Google Analytics
  • Google AdWords remarketing and Google Analytics
  • Creating and sharing
    • CPC advanced segment
    • CPC dashboard
    • CPC custom report
  • Advanced Google Analytics coding options for CPC
  • Advanced filters for CPC

Part 7: Social Media Measurement using GA

  • Social media measurement with Google Analytics
  • Social media measurement
    • Facebook
    • LinkedIn
    • Twitter
    • Google+
    • Other important social networks
  • Social interaction tracking
  • Exploring and understanding
    • social sources
    • Shared URLs
    • Social plugins
    • Social visitors flow
  • Configuring your social settings

Part 8: Multi-Channel funnels & Attribution Modelling

  • Understanding the attribution modelling tool
  • Google AdWords attribution model
  • Google Analytics attribution model
  • Google DoubleClick attribution model
  • How direct changes with multi-channel funnels
  • Understanding conversions and assisted conversions
  • Exploring and understanding
    • Top conversion paths
    • Assisted conversions
    • Time lag
    • Path length
    • Basic channel groupings
  • Create and share custom channel groupings
  • Create - Brand and non-brand keyword channel groupings
  • Types of attribution challenges
  • Understanding default interaction segments
  • Create and share custom interaction segments

Day 2: Session – 1

Part 9: Segmentation, filters and conversion optimisation (AB Testing)

  • Some really useful custom advanced segments
    • Social media traffic measurement (using custom advanced segment)
  • Segmenting
    • Brand and non-brand search keywords (using custom advanced segments)
    • Expensive keywords (using custom advanced segment)
  • Some really useful custom intelligence alerts
  • Custom intelligence events + custom advanced segments
  • Difference: Display filters, profile filters and advanced segments
  • Custom reports for identifying problems with
    • High bouncing: landing pages, exit rate pages, traffic sources
  • Content experiments - A/B Testing
    • Setting up content experiments
    • Exploring and understanding content experiments reporting
  • From A/B split testing to multivariate testing

Part 10: Understanding the GATC installation, Debugging and Event Tracking

  • Google Analytics - Processing limits
  • GATC - Google Analytics page tag
  • Introduction - Google Analytics tracking code (GATC) wizard
  • Different tracking codes (from the oldest to latest – analytics.js)
  • Debugging - How to check your page is tagged correctly
  • Event tracking to track page events (videos, banners and rich media)
  • Non-interaction event tracking
  • GA and self referrals
  • GA and missing tagging
  • GA and sub-domains
  • GA cookies in Detail
  • Introduction - Google Tag Manager

*For this training, it is important that attendees that you a working (active) Google analytics account with admin access. If you do not have, we can provide you with user access to a test account for the duration of the course. However, this may not be as practical as working with your own data.

Page /

Day 1: Session – 1

Part 1: Understanding the Google Analytics interface

  • Objectives & Action plan
  • GA Accounts, Web properties and Profiles
    • Creating Google Analytics web properties & profiles
  • Understanding and defining
    • Dimensions and Metrics
    • Page views (and Unique page views)
    • Visitors (and Visits)
    • Bounce (and Bounce rates)
    • Exit (Exit rates)
  • Reporting – real-time and standard
  • Annotations and shortcuts
  • Understanding intelligence events
  • Introduction to Universal Analytics and new measurement protocol

Part 2: Goals, E-commerce, Reports and Dashboards

  • Understanding and defining goals
  • Google Analytics and your websites goals
  • Configuring a simple Google Analytics goal
  • Exploring and understanding
    • Goals report suite
    • Goal flow report
    • E-commerce report suite
  • Understanding how e-commerce transactions are processed
  • Understanding and defining key performance indicators (KPIs)
  • KPIs and Google Analytics
  • Producing and sharing actionable reports and dashboards (including custom reports)
    • Locations Report, Traffic sources report, Landing Pages report (with segmentation) Exploring and understanding
    • Audience
    • Mobile
  • Understanding and apply default advanced segments

Part 3: Understanding visitor’s behaviour and website interactions

  • Exploring and understanding
    • All pages
    • Navigation summary
    • Page title and SEO Significance
    • Content drilldown
    • Visitors flow
    • Goal flow
    • In-page analytics
  • Improving in-page analytics
  • Understanding and using
    • Exit pages
    • Landing pages
    • Entrance paths

Part 4: Campaign Tracking & Analysis

  • Campaign Analysis
    • Source, Medium, Campaign, Content and Term
    • Campaign tracking and the URL builder
    • GA UTM Tagging
  • Measuring
    • SEO Campaigns
    • PPC Campaigns
    • E-mail campaigns
    • Banners and display campaigns
    • In-bound social media campaigns
    • Off-line campaigns

Day 1: Session - 2

Part 5: Measuring Organic (SEO) campaigns – Detailed Concepts

  • Your SEO plan & priorities
    • Exploring and understanding
    • Organic search keywords
    • (not provided) keywords
    • Organic sources
    • Title tags
    • Hostnames
    • Search engine optimisation
    • Referrals
    • Webmaster tools account
  • Connecting your webmaster tools account to Google Analytics account *
  • Creating and sharing an
    • SEO advanced segment
    • SEO dashboard
    • SEO custom report
  • Advanced Google Analytics coding options for SEO
  • Advanced filters for SEO

Part 6: Measuring Paid (CPC, Display) campaigns – Detailed Concepts

  • Connecting multiple Google AdWords & Google Analytics account
  • The gclid parameter and your Google Analytics marketing cookie
  • Exploring and understanding
    • Campaigns
    • Keywords
    • Destination URLs
    • Matched Search Queries
    • Day Parts
    • Placements
    • Keyword Position
  • Minimising discrepancies between AdWords and analytics data
  • Google AdWords conversion tracking system
  • Google Analytics goals and e-commerce transactions and Google AdWords
  • Deploying (& using) the doubleclick tracking for Google Analytics
  • Google AdWords remarketing and Google Analytics
  • Creating and sharing
    • CPC advanced segment
    • CPC dashboard
    • CPC custom report
  • Advanced Google Analytics coding options for CPC
  • Advanced filters for CPC

Part 7: Social Media Measurement using GA

  • Social media measurement with Google Analytics
  • Social media measurement
    • Facebook
    • LinkedIn
    • Twitter
    • Google+
    • Other important social networks
  • Social interaction tracking
  • Exploring and understanding
    • social sources
    • Shared URLs
    • Social plugins
    • Social visitors flow
  • Configuring your social settings

Part 8: Multi-Channel funnels & Attribution Modelling

  • Understanding the attribution modelling tool
  • Google AdWords attribution model
  • Google Analytics attribution model
  • Google DoubleClick attribution model
  • How direct changes with multi-channel funnels
  • Understanding conversions and assisted conversions
  • Exploring and understanding
    • Top conversion paths
    • Assisted conversions
    • Time lag
    • Path length
    • Basic channel groupings
  • Create and share custom channel groupings
  • Create - Brand and non-brand keyword channel groupings
  • Types of attribution challenges
  • Understanding default interaction segments
  • Create and share custom interaction segments

Day 2: Session – 1

Part 9: Segmentation, filters and conversion optimisation (AB Testing)

  • Some really useful custom advanced segments
    • Social media traffic measurement (using custom advanced segment)
  • Segmenting
    • Brand and non-brand search keywords (using custom advanced segments)
    • Expensive keywords (using custom advanced segment)
  • Some really useful custom intelligence alerts
  • Custom intelligence events + custom advanced segments
  • Difference: Display filters, profile filters and advanced segments
  • Custom reports for identifying problems with
    • High bouncing: landing pages, exit rate pages, traffic sources
  • Content experiments - A/B Testing
    • Setting up content experiments
    • Exploring and understanding content experiments reporting
  • From A/B split testing to multivariate testing

Part 10: Understanding the GATC installation, Debugging and Event Tracking

  • Google Analytics - Processing limits
  • GATC - Google Analytics page tag
  • Introduction - Google Analytics tracking code (GATC) wizard
  • Different tracking codes (from the oldest to latest – analytics.js)
  • Debugging - How to check your page is tagged correctly
  • Event tracking to track page events (videos, banners and rich media)
  • Non-interaction event tracking
  • GA and self referrals
  • GA and missing tagging
  • GA and sub-domains
  • GA cookies in Detail
  • Introduction - Google Tag Manager

Day 2: Session – 2

Part 11: Technical Stuff - Tracking Code & Implementation health

  • Understanding Google Analytics’ cookies
  • Google Analytics terms of service and the cookie law/DNT initiatives
  • Configure
    • Sub-domain transitioning
    • Top level domain transitioning
    • iframe top level domain transitioning
    • Domain transitioning with Paypal
    • Domain transitioning with Google Checkout
    • Domain transitioning with other 3rd party checkout systems
  • Configuring for custom campaign tracking parameters
  • GATC upgrading and migration – Best Practices
  • Analysing __utm.gif requests
  • Best practice Google Analytics deployment considerations

Part 12: Advanced filters/segments, events and custom variable tracking

  • Configuring
    • Predefined filters
    • Custom filters for case transitions
    • Custom filters for search and replace
    • Advanced filters
    • Cascading advanced filters
  • Create, use and share custom advanced segments
  • Virtual pageview counter
    • Tracking 404 errors
    • Tracking 500 errors
  • Best practice planning and deployment for event tracking
  • Javascript event listeners (for event tracking and social interaction tracking)
  • Understanding the user defined segment and multiple custom variables
  • The Google Analytics segmentation cookie __utmv

Part 13: Customised Coding, cookie behaviour and Google Tag Manager

  • Understanding Google Analytics coding customisations
  • Google analytics code customisations
    • Changing cookie behaviour
    • Search engine optimisation
    • Frames, iframes and Facebook
    • In-page link attribution
  • Creating a Google Tag Manager account
  • The container tag
  • The data layer
  • Creating and deploying
    • Tags
    • Rules
    • Macros
  • Managing versions and workflow
  • GTM and integration with other tools
  • GTM Vs other Tag Managers

Tracking Mobile apps, APIs and Universal Analytics (in detail)

  • GA for mobile apps
  • Tracking user interaction with Android applications and iOS applications
  • Data inoculation with campaign tracking, pageviews, events, custom variables and e-commerce
  • Universal analytics and new measurement protocol API
  • Using the analytics.js library and other common measurement protocol libraries
  • Server-side code configurations with analytics.js
  • Unified visitor segmentation
  • Understanding
    • Custom dimensions and custom metrics
    • dimension widening
    • Google Analytics management export API
      • Examples of really useful management API approved applications
    • Google Analytics data export api
      • Examples of useful data API approved applications

*For this training, it is important that attendees that you a working (active) Google analytics account with admin access. If you do not have, we can provide you with user access to a test account for the duration of the course. However, this may not be as practical as working with your own data.

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